My Story / Entrepreneurship
William Pike’s story spans a volcanic eruption, years of rehabilitation, two organisations, and a life still shaped by adventure, leadership, and purpose.
William Pike didn’t just survive a disaster. He built two organisations from it: the William Pike Challenge and PRO ARMOUR®. His speaking career grew from the same question: what if this problem is actually an opportunity?
Most people who survive what William survived are told to be grateful for what they have. William wanted more of an adventure.
While still in rehabilitation, he started thinking about how his experience could serve others, and focused on his strengths. That thinking became the William Pike Challenge, now a nationwide school programme that has empowered nearly 40,000 young New Zealanders to step outside their comfort zones through outdoor adventures, community service, and passion projects.
But William’s entrepreneurial instincts didn’t stop at education. Living daily with a prosthetic leg, he saw a gap in the market that no one was filling: protection for prosthetic limbs. PRO ARMOUR® was born from his own frustration, designed to give amputees greater freedom and confidence across the globe. It’s a product built by someone who actually uses it, every single day.
William’s approach to business is the same as his approach to mountains: be honest about the size of the challenge, surround yourself with good people, and start climbing.
Ventures
40,000+
Young NZers empowered through the William Pike Challenge
Global reach
For PRO ARMOUR®
“Beyond youth development, William leads PRO ARMOUR®, a device for prosthetic limb protection giving amputees greater freedom and confidence across the globe.”
williampike.co.nz bio
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